Just a random idea I thought of this morning, but it might be neat if there was a little Phuks webstore where you could spend your "Phuks taken" on silly little things, like unlocking features you can use to gradually turn your user profile page into a classy MySpace page. You could even add some sort of monetization to this.
That would make the internet points on Phuks more valuable than the internet points you get on any other similar site!
I like this idea. Maybe you could purchase the ability to edit certain parts of the css on your profile page. It could work as an incentive to get people to learn css, meaning we would have more customised sub stylesheets.