Just a random idea I thought of this morning, but it might be neat if there was a little Phuks webstore where you could spend your "Phuks taken" on silly little things, like unlocking features you can use to gradually turn your user profile page into a classy MySpace page. You could even add some sort of monetization to this.
That would make the internet points on Phuks more valuable than the internet points you get on any other similar site!
Keep user levels constant though. I spending phuks on it disn't effect it. Could be a way to give out limited tone badges.