When it first popped up I made an account and took a look. I liked the 'free speech' and 'all are welcome' sales pitch. But at the time it was mostly vacant, and I didn't really like the layout.
I've gone back a couple times to have a quick look, and it's getting ugly. Maybe I'm not setting up my account or preferences or something, but when I logged in and clicked on 'categories' then 'philosophy' and got a page full of images with memes and other empty content. When I clicked on 'science' I got a page filled with discussions about gender or climate change, and nothing else.
Did I accidentally put gab into voat-mode?
Also, it just doesn't have a community feel. More like being in the midst of a mob. There's no compartmentalization, it's all one big group rather than a union of smaller groups.
I don't get it.
What's the appeal, or what am I doing wrong?
Who within these organisations are making these decisions and what are they basing the decision choices on. I wonder where the accountability is within the company. Is the CEO saying top down 'do it this way' or are the marketing slime saying to the rest of the company 'we should do this cause people will like it and our brand will sell better/gain credibility.'
Gab is too hard to understand for the newbie using hitting the site IMO. Newbies need simple handholding.