When it first popped up I made an account and took a look. I liked the 'free speech' and 'all are welcome' sales pitch. But at the time it was mostly vacant, and I didn't really like the layout.
I've gone back a couple times to have a quick look, and it's getting ugly. Maybe I'm not setting up my account or preferences or something, but when I logged in and clicked on 'categories' then 'philosophy' and got a page full of images with memes and other empty content. When I clicked on 'science' I got a page filled with discussions about gender or climate change, and nothing else.
Did I accidentally put gab into voat-mode?
Also, it just doesn't have a community feel. More like being in the midst of a mob. There's no compartmentalization, it's all one big group rather than a union of smaller groups.
I don't get it.
What's the appeal, or what am I doing wrong?
I generally take the time to figure out a site if I think it's going to be of interest. But they just didn't have a layout or content that made me interested in investing much time in it. As for the corporate stuff ... who knows ... most are based in the most loony locales in CA, so that may have something to do with it.