Digital ad revenue has grown exponentially, but a majority goes to Facebook and Google rather than to publishers.
Revenue from ads placed on digital platforms – counting all platforms, not just news sites – rose by 23% in 2018, and now makes up nearly half (49%) of all ad revenue in the U.S
half of all digital revenue went to just two tech companies: Facebook (40%) and Google (12%).
Interesting how more than half of ad revenue in this format goes to FB and Google instead of to the publishers trying to support their news sites.
>Digital ad revenue has grown exponentially, but a majority goes to Facebook and Google rather than to publishers.
>Revenue from ads placed on digital platforms – counting all platforms, not just news sites – rose by 23% in 2018, and now makes up nearly half (49%) of all ad revenue in the U.S
>half of all digital revenue went to just two tech companies: Facebook (40%) and Google (12%).
Interesting how more than half of ad revenue in this format goes to FB and Google instead of to the publishers trying to support their news sites.
Interesting how more than half of ad revenue in this format goes to FB and Google instead of to the publishers trying to support their news sites.