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[–] jobes [OP] 1 points (+1|-0)

Digital ad revenue has grown exponentially, but a majority goes to Facebook and Google rather than to publishers.

Revenue from ads placed on digital platforms – counting all platforms, not just news sites – rose by 23% in 2018, and now makes up nearly half (49%) of all ad revenue in the U.S

half of all digital revenue went to just two tech companies: Facebook (40%) and Google (12%).

Interesting how more than half of ad revenue in this format goes to FB and Google instead of to the publishers trying to support their news sites.