I've seen the headphone jack thing actually drive people away from the product. When I have friends/family in the car, the people with headphone jacks get to choose the music. One friend actually bought an old android phone before a road trip because "your music sucks, and I'm not about to listen to 14 hours of audiobooks."
I'm sure there's other factors, but when you can buy a running car for the same price as your phone, you start to weigh the options.
I've seen the headphone jack thing actually drive people away from the product. When I have friends/family in the car, the people with headphone jacks get to choose the music. One friend actually bought an old android phone before a road trip because "your music sucks, and I'm not about to listen to 14 hours of audiobooks."
I'm sure there's other factors, but when you can buy a running car for the same price as your phone, you start to weigh the options.
What innovations have actually occurred in the last few iPhone gens? change the screensize, eliminate a port, get rid of headphones? The product is at maturity, they need something new to entice people to buy the product.