Apparent their prime demographic is 20-30 young and urban
outside the Trump Demographic
Apparent their prime demographic is 20-30 young and urban
outside the Trump Demographic
Quite a few rednecks buy and wear nikes. Well, used to buy and wear that is
Quite a few rednecks buy and wear nikes. Well, used to buy and wear that is
New Balance's vice president of public affairs told the Wall Street Journal last week that "things are going to move in the right direction" under President-elect Donald Trump. As a result, neo-Nazi blogger Andrew Anglin declared the brand the “official shoes of white people.”
[Well there is an alternative](https://twitter.com/i/moments/798700932250767360?lang=en)
> New Balance's vice president of public affairs told the Wall Street Journal last week that "things are going to move in the right direction" under President-elect Donald Trump. As a result, neo-Nazi blogger Andrew Anglin declared the brand the “official shoes of white people.”
It would seem so with this marketing, but Nike has a large investment in golf. Golf players and fans are not young or black. Plus as a clothing manufacturer they have a large diverse market. If all they were making were basketball shoes, then this would make sense.
It would seem so with this marketing, but Nike has a large investment in golf. Golf players and fans are not young or black. Plus as a clothing manufacturer they have a large diverse market. If all they were making were basketball shoes, then this would make sense.
Seems like an unnecessary political statement that risks alienating your consumer base.