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6 comments

[–] Kannibal [OP] -1 points (+0|-1)

Apparent their prime demographic is 20-30 young and urban

outside the Trump Demographic

[–] [Deleted] 0 points (+0|-0) Edited

It would seem so with this marketing, but Nike has a large investment in golf. Golf players and fans are not young or black. Plus as a clothing manufacturer they have a large diverse market. If all they were making were basketball shoes, then this would make sense.