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6 comments

[–] [Deleted] 1 points (+1|-0)

Seems like an unnecessary political statement that risks alienating your consumer base.

[–] Kannibal [OP] -1 points (+0|-1)

Apparent their prime demographic is 20-30 young and urban

outside the Trump Demographic

[–] angeredwhackjob 0 points (+0|-0)

Quite a few rednecks buy and wear nikes. Well, used to buy and wear that is

[–] Kannibal [OP] 1 points (+1|-0) Edited

Well there is an alternative

New Balance's vice president of public affairs told the Wall Street Journal last week that "things are going to move in the right direction" under President-elect Donald Trump. As a result, neo-Nazi blogger Andrew Anglin declared the brand the “official shoes of white people.”

[–] [Deleted] 0 points (+0|-0) Edited

It would seem so with this marketing, but Nike has a large investment in golf. Golf players and fans are not young or black. Plus as a clothing manufacturer they have a large diverse market. If all they were making were basketball shoes, then this would make sense.