I have found that this can be a divisive topic.
I do not pay for any non-physical content, that I can think of. I have occasionally given money to content creators directly, rather than pay for something. In total, I have probably pirated tens of thousands, if not hundreds of thousands of pounds worth of content. I have only ever bought one digital album, and lost it after about 2 weeks after it disappeared from my iTunes, who then refused to give me the album again because it was a limited edition and they "didn't have it anymore". They didn't give me a refund.
generally i think if you have the money, you ought to pay but personally, i only am willing to pay for things that i really like or will use/watch/listen to many times. an issue i have got into a number of arguments about is whether or not it is okay to ask for donations for streaming content. i view it as profiting (even if it isnt covering costs) off of other peoples' work which i have a problem with.