going along with @InnocentBystander 's idea that creating an oppositional goal isn't favourable for marketing, however a self identity that is simplistic would be a good Slogan. Also A statement somewhere that says that this site does not encourage alts would be just silent goodness that could matter along the road.... my final Idea is that we have quarterly polls, implementing polls would be really interesting. at the point the site isn't huge, but it would be very cool to see how we vote for best sub, best post, and what not. and if it's only quarterly there's plenty of time in between to figure out bugs without too much pressure.
Early on, we generated a bunch of slogans and was going to have them rotate out on page loads. https://phab.phuks.co/source/throat/browse/master/phuks.txt