Especially a company where you thrive by selling jeans to men ... outdoors men - LOL.
We live in a near suicidal time for business ... every one that takes a political stand on a major issue alienates portions of their customer base. I can't even imagine how they got so stupid ... my only guess is that they've all bought into the main stream group think that LA, NYC, etc types are far and away the majority ... which, of course, they aren't. Even if they were though, why toss away any portion of your customer base built over eons of promoting your product for zero gain.
It's funny how this is lost on business. In "Travels with Charley" Steinbeck writes how a shopkeeper states he doesn't have the luxury of an opinion on political matters, he has to sell to both sides. How is this such a foreign concept for today's companies?
I think much is now driven by social media and Hollywood in general, both left leaning, and it's lost on the folks trapped in that bubble that a whole different world exists outside their comfort zone. But hey, I'm just repeating myself ... who knows.
Zero gain? More likely is direct loss.
This is true. We live in an age where politics has to bleed into absolutely everything ... because Hitler - LOL. These corporate boards no longer see clearly. And to be honest, I'm sick of everything from the NFL to Levi putting their noses where they never belonged.
Case in point, Dick's Sporting Goods. And Nike took a stock price hit as well.
Politics are not good for business. Idiots.