This is sheer marketing genius on the part of Kraft. Consider what a day of multinational advertising on cable/radio/print news normally costs. I'd say $500,000-1,000,000 as a ballpark. That's the level of exposure they're getting over this, and their only commitment is a conditional <$3000 per occurrence. Furthermore, the <$500,000 they're offering is tax deductible, and most likely draws from an existing yearly allocation for charitable work.
This is sheer marketing genius on the part of Kraft. Consider what a day of multinational advertising on cable/radio/print news normally costs. I'd say $500,000-1,000,000 as a ballpark. That's the level of exposure they're getting over this, and their only commitment is a conditional <$3000 per occurrence. Furthermore, the <$500,000 they're offering is tax deductible, and most likely draws from an existing yearly allocation for charitable work.
This is sheer marketing genius on the part of Kraft. Consider what a day of multinational advertising on cable/radio/print news normally costs. I'd say $500,000-1,000,000 as a ballpark. That's the level of exposure they're getting over this, and their only commitment is a conditional <$3000 per occurrence. Furthermore, the <$500,000 they're offering is tax deductible, and most likely draws from an existing yearly allocation for charitable work.