Know thyself… by writing your first novel | Life and style | The Guardian

Probably sponsored content.

Writing a Novel: Bring Your Ideas to Life the Faber Academy Way by Richard Skinner is published by Faber & Faber on 2 August at £[...]. Order a copy for £[...] at [...]

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[–] cyclops1771 [OP] 2 points (+2|-0)

The article author is also the book author, and he works for The Guardian newspaper.

Probably more along the lines of "cross-advertising" than sponsored content, but you're point is noted.

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Know thyself… by writing your first novel | Life and style | The Guardian

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/s/Whatever