In the few scant years it has existed, no politician, or possibly even entity of any kind, has used social media as successfully as Trump. He used it to achieve what most people thought was impossible. This mainline into the bloodstream of a body politic jonesing for quick fixes made short work of his profound GOP opponents, who, as P.G. Wodehouse would have put it, appeared to lack ginger and the stuff that wins.
Now, in 2018, it is Ocasio-Cortez who is using social media to take down the elite in her party. It was in no small part a viral video spread on Facebook and Twitter that most helped her take down the powerful Rep. Joe Crowley. Since that victory and her rise to prominence, her social media use has only grown more sophisticated and powerful.
To quote someone else:
"There's no there, there".