No, we’re opening them. We just don’t want to be bombarded with junk mail and data collection. It’s something marketers have been 100% unable to comprehend. I’ve had numerous arguments with the head of marketing at work that, yes, you can do things to collect data but it drives people away. And he still doesn’t get it.
"It's one thing for your customers who don't have a relationship with the brand to decline and not respond, but you're also losing a sales channel.
Case. In. Point. My email address is for me, not your marketing campaign.
No, we’re opening them. We just don’t want to be bombarded with junk mail and data collection. It’s something marketers have been 100% unable to comprehend. I’ve had numerous arguments with the head of marketing at work that, yes, you can do things to collect data but it drives people away. And he still doesn’t get it.
> "It's one thing for your customers who don't have a relationship with the brand to decline and not respond, but you're also losing a sales channel.
Case. In. Point. My email address is for me, not your marketing campaign.
No, we’re opening them. We just don’t want to be bombarded with junk mail and data collection. It’s something marketers have been 100% unable to comprehend. I’ve had numerous arguments with the head of marketing at work that, yes, you can do things to collect data but it drives people away. And he still doesn’t get it.
Case. In. Point. My email address is for me, not your marketing campaign.