Yeah, pretty much. But most professors are also teaching a few courses and bringing in revenue above their salaries. Teaching isn't a field a person enters seeking money and glory ;-)
Yeah, pretty much. But most professors are also teaching a few courses and bringing in revenue above their salaries. Teaching isn't a field a person enters seeking money and glory ;-)
If a professor is doing the study, he is 'funded' by his university salary. At least that is how I'd look at it.
I do suppose there is some use to this study. I'm sure advertisers and marketers can consider the information. Still it's pretty trivial.