After an interval or changing spools, during which they could buy beer and soda, the noisy crowd packed back into the hall for the main feature, usually a cowboy film as they loved all the shooting, horses and action, and would boo noisily at the villains and shout for the hero.
The first few times Gore-Browne had shown a film there had been a near riot, as the natives all wanted to find the little men in the box who were doing the talking, and they still didn’t really believe there was no one there, desperately searching for John Wayne behind the screen. There was an outcry when, having been killed in one film, John Wayne reappeared in another, people all shouting that it was cheating.
Source:
Lamb, Christina. “Part Two: 1927-1967, Chapter 17.” The Africa House: The True Story of An English Gentleman and His African Dream. Harper Collins Publishers, 2004. 264. Print.
Further Reading:
Lieutenant Colonel Sir Stewart Gore-Browne, DSO
Marion Mitchell Morrison (born Marion Robert Morrison) / John Wayne / Duke
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Ya, niggers are pretty dumb.