The Better Broccoli Bureau(BBB), founded in 2018, is an organization focused on advancing the public trust and overall opinion on all things related to the healthiest vegetable on the planet.
Dedicated to weeding out the nefarious lesser cabbages who plague society with their degenerate ways, The BBB is comprised of the world's most elite agents who have the freshest broccoli memes at their disposal.
The BBB has local chapters at all levels of statehood, ensuring swift action and readily available resources for the on-going campaign. As the world plummets into the dark despair brought upon by the lesser cabbages, soldiers of broccoli stand fast and tall.
It's called broccolievers!