8

6 comments

[–] E-werd 2 points (+2|-0)

The iconic American motorcycle manufacturer is seeking eight people for its 12-week “Find Your Freedom” internship. Recruits will receive a “crash course” in marketing at the corporate headquarters in Milwaukee, given a motorcycle and taught how to ride it at a local Harley-Davidson Riding Academy. The requirement: to share their experiences on social media and bring more people into the sport of motorcycling.

Well, pitter patter let's get at 'er.

[–] cowshit 1 points (+1|-0)

Well, it's a unique marketing move by HD, at the very least.

[–] Owlchemy [OP] 1 points (+1|-0)

Yeah, not a bad idea and won't cost them much with the low number of interns.

[–] cowshit 1 points (+1|-0)

For sure.

What, maybe $80K in bikes for the interns? I'd be interested to learn how they account for the social media marketing value add on their books. Could be a huge ROI, considering that legacy companies such as this one can easily piss away tens of thousands of dollars per day on shit that never comes to fruition.