>The ASA operates a system of self-regulation but all major advertisers have signed up to its code of practice.
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>The code was developed after discussions with advertisers and was approved by the Committee of Advertising Practice, the ASA’s sister organisation.
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>[CAP is developing new rules on advertising that features stereotypical gender roles or characteristics, expected to be revealed by the end of 2017. These new rules are being established in response to the UK Advertising Standards Authority's report, “Depictions, Perceptions and Harm: a report on gender stereotypes in advertising“, which was released in part in response to Protein World's "Beach Body Ready" adverts which received 380 complaints.](https://en.wikipedia.org/wiki/Committee_of_Advertising_Practice)
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