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During Week 3's loss to the Browns, Crowell ran into the end zone for the second touchdown of the game to give the Jets a 14–0 lead at the time. For his touchdown celebration, he used the football to imitate wiping his butt. He then tossed the ball into the stands.

The 25-year-old Crowell was given a flag for the celebration, but he's turned the moment into an endorsement deal with a product that markets as flushable wipes, according to NJ.com.

Dude Wipes endorsement

[Article](https://www.si.com/nfl/2018/10/02/isaiah-crowell-jets-butt-wipe-touchdown-celebration-endorsement-deal) > During Week 3's loss to the Browns, Crowell ran into the end zone for the second touchdown of the game to give the Jets a 14–0 lead at the time. For his touchdown celebration, he used the football to imitate wiping his butt. He then tossed the ball into the stands. > The 25-year-old Crowell was given a flag for the celebration, but he's turned the moment into an endorsement deal with a product that markets as flushable wipes, according to NJ.com. [Dude Wipes endorsement](https://www.instagram.com/p/BocOhPxH5h5/?utm_source=ig_embed)

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