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In my opinion this is a work, the timing is way too opportune (Wrestlemania weekend, UFC buyout on hold due to belief that UFC was not worth the pricetag, well lit cameras happen to be everywhere capturing all the action). Even with one civil suit the UFC/Conor stand to make millions and millions on a return fight down the line.

That's what I initially thought, but I've changed my mind.
I don't think Dana was involved. I think it was all Conor, and that it was more about hype and getting the spotlight back, than any 'revenge'.
The location of the attack is not one I think Dana would have signed off on. I also think he would have arranged for him to come face to face with Khabib in front of promo cameras.
Something like the Jon Jones incident.

I wouldn't rule out Dana's involvement. UFC will profit from this. But I think it's a solo Conor adventure this time.